Zia Rodriguez
About Zia Rodriguez
Zia Rodriguez serves as the Assistant Sales and Marketing Manager at TerrAscend, where he has worked since 2021. He possesses expertise in client relations, market research, and brand strategy, with a background in retail buying and product development across several companies in the beauty and consumer goods sectors.
Work at TerrAscend
Zia Rodriguez has been serving as the Assistant Sales and Marketing Manager at TerrAscend since 2021. In this role, Zia has focused on enhancing client and vendor relations, conducting market research and analysis, and improving consumer engagement. Zia has also been involved in forecasting and brand strategy, contributing to the company's initiatives in the cannabis industry. Zia spearheaded trade marketing programs specifically for the Adult Use portfolio, demonstrating a commitment to driving brand awareness and sales growth.
Previous Experience in Retail and Marketing
Prior to joining TerrAscend, Zia Rodriguez held several positions in the retail and marketing sectors. Zia worked as an Assistant Category Manager at buybuy BABY from 2020 to 2021, and as an Assistant Buyer at Ulta Beauty for 11 months in 2020. Zia also served as an Associate Brand Manager at Upper Canada Soap from 2018 to 2019 and as an Associate Buyer at Rogers Media from 2019 to 2020. Zia's experience includes roles at Sears Canada as a Digital Content Specialist and Planning Analyst, contributing to a well-rounded background in retail operations.
Education and Expertise
Zia Rodriguez has a solid educational background in retail and public relations. Zia studied at Humber College, where an Advanced Diploma in Public Relations was achieved. Additionally, Zia completed a Retail Buying Certificate through George Brown College Continuing Education. This educational foundation supports Zia's expertise in client and vendor relations, market research, and brand strategy, particularly within the cosmetics and beauty sectors.
Skills in Market Research and Brand Strategy
Zia Rodriguez has demonstrated expertise in various areas critical to sales and marketing. These include market research and analysis, consumer engagement, and brand strategy. Zia's skills in forecasting and trade marketing have been pivotal in developing effective marketing programs, particularly in the cannabis sector at TerrAscend. This expertise enhances Zia's ability to drive brand growth and establish strong market presence.