Cathy Colliver
About Cathy Colliver
Cathy Colliver is a Marketing Director with extensive experience in brand management and demand generation. She has held various marketing roles across multiple organizations, including Test Double and Gannett | USA TODAY NETWORK, and currently serves as Board Chair at StageOne Family Theatre.
Current Role as Marketing Director
Cathy Colliver serves as the Marketing Director at Test Double, a position she has held since 2022. In this role, she leverages her extensive background in marketing to develop and implement strategies that enhance the company's brand presence. Her focus includes ethical marketing practices aimed at building trust with audiences. Cathy utilizes a holistic marketing strategy that integrates both analytical and creative skills to address complex marketing challenges.
Previous Experience at Test Double
Before her current role, Cathy worked at Test Double as a Senior Marketing Manager for 11 months in 2021. During her tenure, she contributed to various marketing initiatives aimed at improving brand visibility and engagement. Her experience at Test Double provided her with insights into the tech industry and the unique marketing strategies required in that sector.
Career at Gannett | USA TODAY NETWORK
Cathy Colliver held multiple positions at Gannett | USA TODAY NETWORK from 2014 to 2020. She served as the Brand Manager and Louisville B2B Marketing Lead for four years, followed by roles as Senior Marketing Manager for Brand & Campaigns and Marketing Manager for Demand Generation. Her diverse roles allowed her to develop expertise in brand management and demand generation, contributing significantly to the company's marketing efforts.
Background in Theatre Marketing
Cathy has a strong background in marketing within the arts sector, having worked at Actors Theatre of Louisville in various capacities from 1998 to 2011. Her roles included Marketing & Public Relations Associate, Interim Director of Marketing, and Marketing Manager. This experience provided her with a solid foundation in marketing communications and public relations, which she has applied in her subsequent roles.
Educational Qualifications
Cathy Colliver holds a Master of Business Administration (M.B.A.) from Bellarmine University and a Bachelor of Arts (B.A.) from Amherst College. Her academic background has equipped her with the skills necessary to navigate complex marketing landscapes and develop effective strategies for both B2C and B2B marketing.