Vaishnavi Balachandran
About Vaishnavi Balachandran
Vaishnavi Balachandran is the Growth Marketing Lead at Testsigma, specializing in bottom-of-the-funnel conversion campaigns. With a background in marketing and technology, she has contributed to various companies and has a Master's degree in Psychology.
Work at Testsigma
Vaishnavi Balachandran serves as the Growth Marketing Lead at Testsigma, a position she has held since 2023 in Bengaluru, Karnataka, India. In this role, she specializes in creating targeted bottom-of-the-funnel conversion campaigns utilizing email and direct mail strategies. She leverages over 500,000 monthly organic traffic to enhance marketing effectiveness. Additionally, she is responsible for visualizing, strategizing, and executing integrations and feature developments between the product, Hubspot, and Salesforce. Vaishnavi acts as the single point of contact for marketing and sales operations involving these CRM systems.
Education and Expertise
Vaishnavi Balachandran is pursuing a Master's degree in Psychology at Indira Gandhi National Open University, expected to complete her studies in 2024. She previously earned a Bachelor of Technology in Computer Science from KIIT - Kalinga Institute of Industrial Technology, graduating in 2019. Her educational background supports her expertise in growth marketing and technology integration. Additionally, she is actively learning SEO and design to further enhance her marketing strategies.
Background
Vaishnavi Balachandran has a diverse professional background in marketing and content development. She began her career as a Content Developer Intern at Community Folks in 2018. Following this, she worked as a Creative Content Developer at GyanDhan for five months in 2018. She then joined HighRadius, where she held multiple roles, including Enterprise Financial Technology Advisor and Creative Messaging Lead for EMEA in Account Based Marketing. Her experience also includes working at Slintel as an Email Marketing Specialist and later as a Growth Marketing Specialist at 6sense.
Achievements
During her tenure at Slintel, Vaishnavi Balachandran played a significant role in the company's growth from Preseed to Series A funding, culminating in its acquisition by 6sense. Her contributions in various marketing roles have focused on driving demand for SaaS companies across regions such as EMEA, North America, and India. This experience has equipped her with a strong understanding of market dynamics and customer engagement strategies.