Ted Mc Kenna
About Ted Mc Kenna
Ted McKenna serves as the Senior Vice President of Research and Innovation at Tethr, where he focuses on developing innovative products that address market needs. He has a diverse background in research and consulting, having held various roles at Tethr, CEB, and Russell Reynolds Associates over the past two decades.
Current Role at Tethr
Ted Mc Kenna serves as the Senior Vice President of Research and Innovation at Tethr, a position he has held since 2021. In this role, he focuses on delivering innovative products that meet market demands and address unique customer challenges. He leads a team dedicated to conducting research utilizing advanced data science models to enhance Tethr's offerings. His work involves codifying research into products and content that provide insights into customer and agent behavior and sentiment.
Previous Experience at Tethr
Before his current role, Ted Mc Kenna worked at Tethr as the Senior Vice President of Product from 2019 to 2021 and as the Vice President of Insights Product Strategy and Management from 2018 to 2019. His tenure at Tethr has been marked by a commitment to leveraging research to inform product development and strategy.
Career at CEB
Ted Mc Kenna has an extensive background at CEB, where he held multiple roles over several years. He began as a Research Associate in the Marketing Leadership Council from 2005 to 2006 and progressed to Senior Research Director and Executive Advisor roles. His responsibilities included leading research initiatives and advising on sales operations excellence. He worked at CEB until 2014, contributing to various projects that focused on sales and marketing strategies.
Education and Academic Background
Ted Mc Kenna studied at the University of Iowa from 1997 to 2001, earning a degree that laid the foundation for his career in research and innovation. Prior to this, he attended Hinsdale Central from 1993 to 1997, where he completed his high school education.
Research Contributions and Publications
Ted Mc Kenna co-authored 'The JOLT Effect' with Matt Dixon, contributing to the understanding of customer indecision in sales. He has evaluated millions of sales calls to identify best practices and has been involved in developing research-backed conversation intelligence strategies. His work aims to enhance the effectiveness of sales teams through data-driven insights.