Teté Soto
About Teté Soto
Teté Soto is the Chief Marketing Officer with a strong background in strategy consulting and executive leadership in technology and retail sectors.
Chief Marketing Officer Teté Soto
Teté Soto currently serves as the Chief Marketing Officer. She brings a wealth of experience in marketing and leadership to her role. Her career reflects a strong background in driving marketing strategies and leading teams towards successful outcomes. Teté's approach is grounded in excellence in execution, teamwork, and inclusivity, which she identifies as key drivers of success.
Teté Soto's MBA from INSEAD
Teté Soto holds an MBA from INSEAD. This prestigious institution is recognized globally for its MBA program. The education she received at INSEAD has equipped her with strategic, financial, and managerial skills that have been instrumental throughout her career, particularly in her roles in marketing and corporate leadership.
Teté Soto's Role at Amigo Technology
Before her current role, Teté Soto served as the Chief Executive Officer at Amigo Technology. In this capacity, she was responsible for overseeing the company's strategic direction, operations, and overall business growth. Her tenure at Amigo Technology further solidified her expertise in corporate leadership and strategic management.
Teté Soto's Senior Roles at O2
From 2013 to 2021, Teté Soto held several senior roles at O2, including Customer Marketing Director, General Manager of Online and Multichannel, and Transformation Director. She directed key marketing initiatives, managed multichannel strategies, and led transformation projects that enhanced customer engagement and operational efficiency. Her contributions significantly impacted O2's market presence and customer experience.
Teté Soto's eCommerce Experience with AllSaints and Dixons
Teté Soto has extensive experience in building eCommerce businesses, having worked at AllSaints and Dixons. Her work in these roles involved developing and implementing eCommerce strategies, optimizing online sales channels, and enhancing the overall digital customer experience. Her efforts helped establish robust online business models for both companies.
Teté Soto's Early Career at Bain and Company
Teté Soto began her career in strategy consulting at Bain and Company. During her time at Bain, she developed strategic insights and analytical skills that laid the foundation for her subsequent roles in marketing and management. Her consulting experience provided her with a strong grounding in business strategy and problem-solving.