Abby Fountain
About Abby Fountain
Abby Fountain is a Campaign Planner with extensive experience in media planning and buying. She has worked at various agencies, including The Basement, Geometry Global, and Roman BrandGroup, and holds a B.A. in Advertising from Ball State University.
Current Role at The Basement
Abby Fountain currently serves as a Campaign Planner at The Basement, an integrated agency, where she has been employed since 2021. In this role, she is responsible for developing and executing advertising campaigns, utilizing her extensive experience in both local and national markets. Her work focuses on creating effective strategies that align with client objectives and drive results.
Previous Experience at The Basement
Prior to her current position, Abby Fountain worked at The Basement as a Senior Campaign Manager from 2019 to 2021. In this capacity, she managed various advertising campaigns, demonstrating her ability to lead projects and collaborate with cross-functional teams. Her tenure at The Basement reflects her commitment to delivering impactful marketing solutions.
Experience in Media Buying and Planning
Abby Fountain has a strong background in media planning and buying, with experience spanning several years in the advertising industry. She worked as a Media Buyer at Roman BrandGroup from 2007 to 2009 and at Malone Advertising from 2009 to 2010. Additionally, she served as a Media Supervisor at Geometry Global from 2014 to 2016, where she oversaw media strategies for various accounts.
Education and Academic Background
Abby Fountain earned her Bachelor of Arts in Advertising from Ball State University, where she studied from 2003 to 2007. This educational foundation provided her with the knowledge and skills necessary for a successful career in advertising and media planning.
Versatility in Advertising Strategies
Throughout her career, Abby Fountain has showcased versatility in handling different types of advertising strategies. Her experience includes working on retail and direct response accounts, allowing her to adapt her approach to meet the unique needs of various clients and campaigns.