Shayla Smith
About Shayla Smith
Shayla Smith is an Account Executive with a diverse background in marketing across various industries, including entertainment, hospitality, technology startups, and professional sports. She holds a Bachelor's Degree in Marketing from Ball State University and has held multiple roles in digital strategy and content management.
Current Role as Account Executive
Shayla Smith currently serves as an Account Executive at The Basement, a position she has held since 2021. In this role, she specializes in digital strategy, user experience, and client relationships. Her expertise contributes to her effectiveness in managing client accounts and delivering tailored marketing solutions. Shayla's background in various industries allows her to approach challenges with a well-rounded perspective.
Previous Experience at The Basement
Before her current role, Shayla worked at The Basement as a Digital Project Manager for five months in 2021. This position involved overseeing digital projects and ensuring they met client expectations. Her time at The Basement has been marked by her focus on enhancing digital experiences for clients.
Professional Background in Marketing
Shayla Smith has a diverse professional background in marketing, having worked in various capacities across multiple industries. She began her career as a Marketing Intern at Pinnacle Entertainment in 2013. Over the years, she held several roles at Pinnacle, including Social Media Specialist and Regional Events Specialist. Additionally, she served as a Content Specialist and later as Manager of Content Strategy & Product Development at Geniecast.
Education and Academic Achievements
Shayla studied at Ball State University, where she earned a Bachelor's Degree in Marketing from 2010 to 2014. Prior to that, she attended Switzerland County High School, achieving Academic Honors while studying Business Administration and Management from 2006 to 2010. Her educational background provides a strong foundation for her career in marketing.
Interests and Personal Life
In her personal life, Shayla enjoys exploring new hiking trails with her rescue dog, Maggie. She also has a passion for discovering new culinary experiences. These interests reflect her appreciation for adventure and new experiences outside of her professional commitments.