Alisha White
About Alisha White
Sr. Director of Sales, Costco
Alisha White holds the position of Sr. Director of Sales at Costco. In this role, she collaborates closely with the Costco team, which includes Emily Eckdahl and Johni Gabriele. Alisha is heavily involved in developing and implementing sales strategies and plans specifically tailored for Costco's operations.
Digital Optimization and Insights at Costco
Alisha White plays a crucial role in digital optimization and insights at Costco. She engages in activities to enhance the digital presence and effectiveness of the company's sales initiatives. This includes implementing strategies to optimize digital channels for better customer engagement and sales performance.
Product Demos and Seasonal Warehouse Event Placements
In her capacity as Sr. Director of Sales, Alisha White participates in organizing product demos and seasonal warehouse event placements. These initiatives are key components of Costco's sales strategy, aimed at showcasing products directly to consumers and driving sales during peak shopping seasons.
Item Development and Packaging Guidance
Alisha White offers valuable guidance on item development and packaging for Costco's product range. By advising on these crucial aspects, she ensures that products meet Costco's standards and appeal to the membership base, ultimately contributing to better market reception and sales.
Vendor Setup and Onboarding at Costco
Alisha White supports new vendor setup and onboarding processes at Costco. She manages the logistics and purchase orders associated with bringing new vendors into Costco's supply chain, ensuring a smooth and efficient integration. Additionally, she offers assistance with the Costco vendor portal and provides claims support.