Jason Kapsner
About Jason Kapsner
Jason Kapsner is the Founding Partner and CEO of The Bluebird Group, where he has worked since 2015. He has a strong background in the Consumer Hardware industry, specializing in go-to-market strategies and the development of new retail categories.
Work at The Bluebird Group
Jason Kapsner serves as the Founding Partner and CEO of The Bluebird Group, a position he has held since 2015. Under his leadership, the company has focused on delivering innovative products to retail markets. Kapsner has played a key role in shaping the strategic direction of the organization, emphasizing the development of new retail categories. His efforts have contributed to the company's reputation in the Consumer Hardware industry, particularly in areas such as mobile payments and smart technology.
Education and Expertise
Jason Kapsner earned a Bachelor of Arts in General Studies from the University of Michigan, completing his studies from 1996 to 2000. His educational background has provided a foundation for his extensive career in the Consumer Hardware industry. Kapsner's expertise lies in creating go-to-market strategies that drive growth and value for innovative products, particularly in mobile and IoT sectors.
Background
Kapsner has a strong background in the Consumer Hardware industry, where he has worked with various innovative companies to introduce new products to retail. His experience spans nearly a decade at The Bluebird Group, where he has been instrumental in developing retail categories such as mobile payments, smart watches, and wireless speakers. Kapsner's work has focused on bringing mobile and IoT brands to life in big box retail environments.
Achievements
Throughout his career, Jason Kapsner has played a significant role in the retail introduction of notable products including Square, Pebble, Lifeproof, and Jawbone. His contributions have helped these brands establish a presence in the market, enhancing their visibility and accessibility to consumers. Kapsner's track record reflects his ability to create effective strategies that facilitate expedited growth and value creation in the retail sector.