Matt Midwinter
About Matt Midwinter
Matt Midwinter is the Director of Search Marketing at The Bluebird Group, where he has worked since 2022. He has extensive experience in digital marketing, having held various roles at companies such as Merkle, Collegis Education, and Target.
Current Role at The Bluebird Group
Matt Midwinter serves as the Director of Search Marketing at The Bluebird Group, a position he has held since 2022. In this role, he focuses on developing and implementing search marketing strategies that enhance the company's digital presence. His responsibilities include overseeing search engine optimization (SEO) and pay-per-click (PPC) campaigns to drive traffic and improve conversion rates.
Previous Experience in Digital Marketing
Matt Midwinter has extensive experience in digital marketing, having worked in various roles across multiple organizations. He was the Associate Director of Media Services at Merkle for eight months in 2018-2019. Prior to that, he held several positions at Collegis Education, including Digital Media Manager, Paid Search Strategist, and PPC Specialist, accumulating a total of four years in different capacities. He also worked at Target as a Senior Trading Manager - Social from 2019 to 2022.
Educational Background
Matt Midwinter studied Business Management at Rasmussen College, where he earned a Bachelor of Science degree from 2007 to 2011. He furthered his education by completing a certificate program in Data Visualization and Analytics at the University of Minnesota Boot Camps from 2020 to 2021. This combination of education has equipped him with a solid foundation in both management and data analysis.
Skills and Expertise in Marketing
Matt possesses a highly analytical mindset, which supports his ability to develop and implement effective marketing strategies. His strong passion for digital marketing is evident in his consistent delivery of results. He actively explores new marketing technologies and channels, which contributes to his effectiveness in search marketing and overall digital strategy.
Early Career in SEO and Internet Marketing
Matt Midwinter began his career in digital marketing as an SEO Intern at Dominium in 2010. He later transitioned to an SEO Specialist role at the same company from 2011 to 2012. Additionally, he worked as an Internet Marketing Specialist at Ecreativeworks for one year from 2012 to 2013. These early experiences laid the groundwork for his subsequent roles in the digital marketing field.