Tom Wollan
About Tom Wollan
Tom Wollan serves as the Chief Marketing Officer at The Bluebird Group, where he has worked since 2021. With extensive experience in retail and e-commerce, he specializes in data analysis and brand growth.
Work at The Bluebird Group
Tom Wollan serves as Chief Marketing Officer at The Bluebird Group since 2021. In this role, he leads a team focused on selecting analytic tools that contribute to brand success. His responsibilities include providing transparency into trade, digital advertising, and brand dollar ROI across major e-commerce platforms such as Amazon, Target, Best Buy, Instacart, and Walmart. His leadership is aimed at enhancing brand visibility and performance in a competitive market.
Previous Experience at Best Buy
Before joining The Bluebird Group, Tom Wollan held multiple positions at Best Buy. He worked as a Merchant Analyst for Refrigeration and Freezers from 2009 to 2010, followed by roles as Merchant for Major Appliance Services and Merchant for Movies and Entertainment in 2010 and 2011, respectively. Additionally, he began his career at Best Buy as a Buyer Analyst Intern in 2007. His extensive experience at Best Buy provided him with a strong foundation in retail management and merchandising.
Career at Amazon
Tom Wollan's career at Amazon spanned several key roles from 2014 to 2018. He started as a Senior Vendor Manager in Consumer Electronics and later transitioned to Manager of Vendor Management for Athletic Shoes. His final role at Amazon was as Divisional Merchandising Manager for Athletic Shoes. These positions allowed him to develop expertise in vendor management and merchandising strategies within a leading e-commerce environment.
Education and Expertise
Tom Wollan studied Marketing at Drake University, where he earned a degree in Management from 2005 to 2008. His educational background has equipped him with the skills necessary for data analysis and problem-solving, which he applies in his current role. His passion for leveraging retail data analytics has enabled him to help small brands grow into household names.
Leadership and Team Building
In his professional journey, Tom Wollan has successfully built teams characterized by deep relationships among members. His approach to leadership fosters highly intelligent and well-functioning groups, enhancing collaboration and productivity. His experience in relationship management with major manufacturers further supports his ability to lead effective teams in a dynamic marketing environment.