Alix Bortnick
About Alix Bortnick
Alix Bortnick serves as the Associate Vice President of Growth at The Brand Guild, where she manages client relationships and drives business initiatives. With a background in business development and integrated marketing, she has contributed to significant campaigns and revenue growth throughout her career.
Current Role at The Brand Guild
Alix Bortnick serves as the Associate Vice President of Growth at The Brand Guild, a position she has held since 2022. In this role, she focuses on managing growth strategies and client relationships. Her contributions are integral to the agency's development and success in the competitive marketing landscape.
Previous Experience at RP3 Agency
Before joining The Brand Guild, Alix Bortnick worked at RP3 Agency as the Head of Business Development from 2021 to 2022. During her eight-month tenure in Bethesda, Maryland, she was responsible for driving business growth and developing client relationships, contributing to the agency's overall success.
Career at HZ
Alix Bortnick spent a decade at HZ, where she held the position of Business Development Director from 2011 to 2021. She played a key role in managing growth initiatives and client relationships. Notably, she contributed to digital marketing campaigns for high-profile clients like Rockefeller Center and led successful pitches for brands including Frito-Lay and Dollar General.
Educational Background
Alix Bortnick studied at Syracuse University, where she earned a Bachelor of Fine Arts in Film Studies from 2001 to 2005. This educational background provided her with foundational skills that she later applied in her marketing and business development roles.
Early Career Experience
Alix Bortnick began her career with various roles in the entertainment and marketing sectors. She worked as an Assistant to Producer at MTV Networks for two months in 2004 and later as an Assistant to Partner/Literary Manager at Management 360 from 2005 to 2006. These early experiences contributed to her understanding of client management and business development.