Giselle Marie Roig
About Giselle Marie Roig
Giselle-Marie Roig - Title and Current Role
Giselle-Marie Roig is the Associate Vice President of Lifestyle, Food & Beverage PR. In her current role, she leverages her extensive experience to help brands formulate and communicate their stories effectively. Her primary focus is on lifestyle, food, and beverage sectors, ensuring that her clients receive optimal media exposure and positive public perception.
Giselle-Marie Roig - Professional Experience
With 14 years of experience in public relations, Giselle-Marie Roig has a proven track record of helping brands tell their stories compellingly and effectively. Her experience spans across various industries, having previously managed press campaigns for New York Times bestselling authors at leading publishing houses. Her expertise encompasses crafting strategic narratives and securing media placements that align with her clients' objectives.
Giselle-Marie Roig - Hospitality Industry Contributions
Giselle-Marie Roig has made significant contributions to the hospitality industry. She has overseen press for over $150 million in hotel renovations and launches, particularly for hospitality brands within the Marriott family. Her role involved crafting communication strategies that highlighted renovations and new property launches, ensuring they received attention from relevant media and positive responses from the public.
Giselle-Marie Roig - Brand Collaborations
Throughout her career, Giselle-Marie Roig has collaborated with several well-known brands. Notably, she has worked with Sweetgreen, Uncle Nearest Premium Whiskey, &pizza, and Imperfect Foods. Her contributions to these brands involved creating and executing PR strategies that enhanced their visibility and strengthened their brand image in competitive markets.