Sarah Lawson
About Sarah Lawson
Sarah Lawson serves as the Associate Vice President of Brand Strategy at The Brand Guild, where she integrates analytical insights with creative strategies to enhance consumer engagement. With a diverse background in journalism and brand strategy, she has worked with notable clients and held various editorial roles across prominent media organizations.
Current Role at The Brand Guild
Sarah Lawson serves as the Associate Vice President of Brand Strategy at The Brand Guild, a position she has held since 2022. In this role, she integrates insights and creativity to enhance consumer engagement and brand loyalty. She leads the research and insights practice, focusing on data-driven audience persona creation and marketing strategy development.
Previous Experience at The Brand Guild
Prior to her current role, Sarah Lawson worked at The Brand Guild as Senior Director of Strategy from 2020 to 2022. She also held the position of Director of Strategy from 2018 to 2020. During her tenure, she contributed significantly to the agency's strategic initiatives and client partnerships.
Career Background in Media and Publishing
Sarah Lawson has extensive experience in media and publishing. She worked at Fast Company in various roles, including Special Projects Editor from 2013 to 2018, Assistant Editor in 2015, and Associate Editor from 2015 to 2016. Additionally, she held positions at Condé Nast, Saveur Magazine, and New York Magazine, where she developed her skills in editorial and copywriting.
Educational Background
Sarah Lawson earned her Bachelor's degree in Journalism and Mass Communication from Louisiana State University, studying from 2007 to 2011. She furthered her education by obtaining a Master's degree in Journalism from New York University, completing her studies in 2012.
Client Partnerships and Expertise
Throughout her career, Sarah Lawson has worked with high-profile client-partners, including Sweetgreen, Jeni's Splendid Ice Creams, JUST Egg, Chipper App, and Skanska USA. She combines her journalistic expertise with brand strategy to identify growth opportunities and establish brand pillars.