Vanessa Rodriguez
About Vanessa Rodriguez
Vanessa Rodriguez serves as the Executive Vice President at The Brand Guild, bringing extensive experience in integrated marketing and partnerships. She has held various leadership roles across multiple organizations, showcasing her expertise in activation and experiential marketing.
Current Role at Chief
Vanessa Rodriguez is currently serving as a Member at Chief since 2024. This role allows her to engage with a network of women leaders, focusing on personal and professional growth. Chief is dedicated to supporting women in executive positions, providing a platform for collaboration and mentorship.
Work at The Brand Guild
Vanessa Rodriguez has been the Executive Vice President at The Brand Guild since 2022. In this capacity, she oversees strategic initiatives and contributes to the agency's growth. Her previous experience as Senior Vice President at The Brand Guild from 2020 to 2022 further solidified her role in shaping integrated marketing strategies.
Education and Expertise
Vanessa Rodriguez holds a Master of Business Administration (MBA) from Columbia University, which she completed from 2013 to 2015. She also earned a Bachelor of Arts in English from Princeton University, studying there from 1999 to 2003. Her educational background supports her expertise in integrated marketing and strategic planning.
Background in Marketing
Vanessa Rodriguez has extensive experience in the marketing industry, having held various positions across multiple organizations. Her career includes roles such as Marketing Manager at RedBalloon Days, Director at Kirshenbaum Bond Senecal + Partners, and Senior Vice President at Grey Group. She specializes in partnerships and integrated marketing strategy, with a focus on activation and experiential marketing.
Leadership and Team Management
Vanessa Rodriguez demonstrates a strong focus on leadership and team management throughout her career. She has a passion for managing teams of experts across different disciplines, which enhances her ability to create cohesive marketing plans. Her leadership skills are evident in her roles at various companies, where she has successfully guided teams to achieve marketing objectives.