Chad Martin
About Chad Martin
Chad Martin is an Advertising Inside Sales Manager at The Charlotte Observer, where he has worked since 2015. He has extensive experience in advertising sales, having held various positions at The Roanoke Times and The Charlotte Observer over a career spanning more than two decades.
Current Role at The Charlotte Observer
Chad Martin serves as the Advertising Inside Sales Manager at The Charlotte Observer, a position he has held since 2015. In this role, he oversees recruitment, classified, and legal advertising sales for a regional inbound sales team. His responsibilities include managing a sales team that is accountable for advertising across five McClatchy newspapers. Martin focuses on delivering digital, print, and direct marketing solutions tailored for small and medium-sized businesses.
Previous Experience at The Charlotte Observer
Prior to his current role, Chad Martin worked at The Charlotte Observer in various capacities. He served as the Advertising Sales Manager from 2011 to 2015, where he managed advertising sales operations. Before that, he was the Classified Sales Manager from 2006 to 2011, overseeing classified advertising initiatives. His extensive experience at The Charlotte Observer spans nearly a decade, contributing to his expertise in advertising sales.
Experience at The Roanoke Times
Chad Martin's career includes significant experience at The Roanoke Times. He worked there as a Classified Advertising Sales Representative from 1999 to 2001, followed by a role as the Marketing & Promotion Coordinator from 2001 to 2004. Additionally, he served as the Classified Account Development Manager from 2004 to 2006. His tenure at The Roanoke Times provided him with a solid foundation in advertising and marketing strategies.
Background in Insurance
Before entering the field of advertising, Chad Martin worked at Allstate Insurance as an Agent Support Representative from 1997 to 1999. This role contributed to his understanding of customer service and support in a business environment, which is essential in his current advertising sales management position.
Education and Expertise
Chad Martin earned a Bachelor of Arts degree in English from Roanoke College, where he studied from 1992 to 1996. His educational background has equipped him with strong communication skills, which are vital in the advertising industry. His expertise encompasses various aspects of advertising sales, including digital and print marketing solutions.