Suzanne Parker
About Suzanne Parker
Suzanne Parker serves as a Strategic Account Executive at The Charlotte Observer, where she has worked since 2018. With extensive experience in sales and account management, she has successfully closed numerous contracts with major furniture retailers and has a background in media advertising and marketing.
Work at The Charlotte Observer
Suzanne Parker has held multiple roles at The Charlotte Observer since 1986. She began her career as a Regional Sales Representative, serving from 1986 to 1989. Following this, she worked as a Territory Sales Representative from 1989 to 2007. In 2007, she transitioned to the role of Key Account Executive, a position she has maintained for 17 years. Additionally, she has served as a Major Accounts Executive since 2011 and as a Major Real Estate Sales Executive since 2015. Currently, she holds the title of Strategic Account Executive, a role she has occupied since 2018.
Education and Expertise
Suzanne Parker earned a Bachelor of Arts degree from Appalachian State University, where she studied Media Advertising with a minor in Marketing Management. Her educational background provides her with a solid foundation in advertising and marketing principles, which she applies in her current role at The Charlotte Observer.
Sales Achievements
In her role at The Charlotte Observer, Suzanne Parker has successfully closed 30 annual contracts each year with major furniture retailers, including Rooms to Go, La-Z-Boy, and Ashley Furniture Homestore. This achievement highlights her effectiveness in managing key accounts and driving sales within the competitive advertising market.
Advertising Event Management
Suzanne Parker has managed, planned, and coordinated various advertising events for clients at The Charlotte Observer. Her involvement includes participating in marketing and advertising decisions that influence outreach strategies. She has developed marketing plans aimed at engaging prospective clients through both print media and digital campaigns.
Networking and Client Engagement
Suzanne Parker actively engages with prospective clients through networking events, such as the monthly Social Marketing Breakfasts held in the Charlotte area. These events facilitate connections between local businesses and advertising opportunities, contributing to her success in client outreach and relationship building.