Kassi Schmitt
About Kassi Schmitt
Kassi Schmitt is a Marketing Manager at The Chronicle of Higher Education, where she has worked since 2020. She has a diverse background in marketing and communications, with previous roles at INTO George Mason University and various media organizations.
Current Role at The Chronicle of Higher Education
Kassi Schmitt serves as the Marketing Manager at The Chronicle of Higher Education, a position she has held since 2020. In this role, she manages the creation, launch, and optimization of marketing campaigns from inception to completion. Schmitt oversees the development of copywriting for various campaign drivers, including landing pages, emails, banners, and native content. She leads cross-channel analysis of marketing campaigns to assess their effectiveness and communicates findings to senior leadership.
Previous Experience at INTO George Mason University
Prior to her current role, Kassi Schmitt worked at INTO George Mason University in two capacities. She served as a Marketing and Communications Specialist from 2017 to 2018 and later as the Marketing and Communications Manager from 2018 to 2020. In these roles, she focused on developing marketing strategies and communication initiatives to enhance the university's outreach and engagement.
Early Career and Internships
Kassi Schmitt began her career with various internships that provided her with foundational experience in media and marketing. She interned at KERA as a Radio News Intern in 2009 and held multiple internships in 2009, including positions at D Magazine and PaperCity Magazine. Additionally, she worked as a Public Relations Intern at Androvett Legal Media & Marketing in 2010 and interned at The Dallas Morning News in the same year.
Educational Background
Kassi Schmitt earned her Bachelor of Arts degree in Convergence Journalism from Southern Methodist University, studying from 2007 to 2011. She also pursued further education in Educational Innovation in the English Foreign Language at Universidad Pontificia Comillas from 2013 to 2015. Additionally, she studied Spanish at La Fundación de José Ortega y Gasset in 2010.
Marketing Skills and Expertise
In her marketing roles, Kassi Schmitt has developed expertise in email marketing, utilizing Marketo to build email assets and programs. She creates marketing schedules and optimizes campaigns based on audience engagement metrics, such as open rates and click-through rates (CTRs). Schmitt facilitates regular campaign status calls with internal stakeholders to ensure alignment and progress on marketing initiatives.