Lindsay Burns
About Lindsay Burns
Lindsay Burns is a Digital Marketing Manager with over a decade of experience in the field. She has held various marketing roles, including positions at Uc Santa Barbara, Blackboard, and currently at The Chronicle of Higher Education.
Current Role at The Chronicle of Higher Education
Lindsay Burns serves as the Digital Marketing Manager at The Chronicle of Higher Education, a position she has held since 2013. In this role, she oversees the administration of the marketing automation system, Eloqua. Her responsibilities include leading brainstorming sessions to develop innovative marketing campaign concepts and employing data-driven decision-making to enhance marketing strategies. Burns focuses on tracking and analyzing campaign analytics using tools such as Omniture and Eloqua.
Previous Experience at Blackboard
Lindsay Burns held multiple roles at Blackboard from 2008 to 2013. She started as the Manager of Global Events Marketing from 2008 to 2011, where she was responsible for marketing initiatives related to global events. Following this, she served as the Manager of K-12 Marketing from 2011 to 2013, focusing on marketing strategies for the K-12 education sector. In both positions, she utilized data analytics to inform marketing decisions.
Educational Background at UC Santa Barbara
Lindsay Burns completed her Bachelor of Arts in Communication at the University of California, Santa Barbara, from 2004 to 2008. Her education provided her with foundational knowledge in communication strategies, which she applies in her marketing career. During her studies, she also worked as a Program Advisor at the UC Washington Center for one year in 2007-2008.
Internship Experience at CLS Strategies
In 2007, Lindsay Burns worked as a Public Relations Intern at CLS Strategies for five months. This internship provided her with initial exposure to the public relations field and helped her develop skills that would be beneficial in her future marketing roles.