Nick Findlay
About Nick Findlay
Nick Findlay is the Managing Director of Marketing at The Chronicle of Higher Education, where he has worked since 2013. He possesses over twenty years of experience in corporate communications, public relations, and online marketing, with a strong background in strategic market planning and analytics.
Work at The Chronicle of Higher Education
Nick Findlay has served as the Managing Director of Marketing at The Chronicle of Higher Education since 2013. In this role, he oversees marketing strategies and initiatives aimed at enhancing the publication's reach and engagement within the higher education sector. His responsibilities include strategic market planning and the implementation of various online marketing techniques.
Education and Expertise
Nick Findlay holds a Master of Science degree from The Johns Hopkins University - Carey Business School, which he completed from 2009 to 2011. He also earned a Bachelor of Arts degree from The George Washington University, studying there from 1990 to 1994. His expertise encompasses corporate communications, public relations, and database marketing, along with proficiency in online customer care and web analytics.
Professional Background
Nick Findlay has over twenty years of professional experience across various sectors, including Fortune 500 companies and small businesses. Prior to his current role, he worked at Ogilvy Public Relations Worldwide as an Account Manager for one year. He also held multiple positions at The Washington Post, including Research Analyst, Director of Business Marketing and Web Analytics, and Director of Retention Marketing and Analysis.
Marketing Specializations
Nick Findlay specializes in strategic market planning and online marketing. His skill set includes expertise in banner, rich media, video, and mobile marketing. He is also proficient in multivariate and usability testing, market segmentation, and SEO/SEM. His experience extends to sales support, website development, and social media marketing.
Previous Roles and Experience
Before joining The Chronicle of Higher Education, Nick Findlay served as Head of Marketing at The Away Travel Network/Orbitz Worldwide from 2010 to 2013. His diverse roles have contributed to his comprehensive understanding of marketing strategies and customer engagement across different platforms and industries.