Dave Knecht

Dave Knecht

Life Marketing Director @ The Cincinnati Insurance Companies

About Dave Knecht

Dave Knecht serves as the Life Marketing Director at The Cincinnati Insurance Companies, where he has worked since 2009. With a career spanning 40 years in the life insurance industry, he has significantly increased production in the Northwest region and specializes in developing effective marketing systems for life insurance sales.

Work at The Cincinnati Insurance Companies

Dave Knecht has served as the Life Marketing Director at The Cincinnati Insurance Companies since 2009. His role is based in Spokane, WA, and he oversees the life insurance marketing efforts across the Northwest region of the United States. Knecht's responsibilities include developing marketing strategies that integrate life insurance sales with property and casualty insurance, thereby enhancing overall agency performance.

Previous Experience at Western United Life Assurance

Prior to his current position, Dave Knecht worked at Western United Life Assurance as the Regional Marketing Director from 2001 to 2008. During his seven years in this role, he was responsible for marketing initiatives in the Pacific Northwest territory. His leadership contributed to the growth and visibility of life insurance products in the region.

Education and Expertise

Dave Knecht holds a Bachelor of Arts in Business Management from Boise State University, where he studied Management and Labor Relations. He has also achieved several professional credentials in the insurance field, including Chartered Life Underwriter (CLU), Chartered Financial Consultant (ChFC), and Certified Insurance Counselor (CIC). These qualifications underscore his expertise in insurance and investments.

Achievements in Life Insurance Marketing

Throughout his 40-year career in the life insurance industry, Dave Knecht has made significant contributions to sales management and territory development. He successfully increased production in the Northwest region sixfold by collaborating with property and casualty appointed agencies and independent life insurance agents. Additionally, he transformed the smallest region within his company into a top producer, elevating its ranking from 32nd to 2nd place among 32 territories.

Specialization in Life Insurance Marketing Systems

Dave Knecht specializes in creating effective life insurance marketing systems aimed at enhancing sales growth and reducing losses in traditional sales categories. He works closely with independent agents in property and casualty, benefits, and life insurance settings, focusing on integrating life sales into their risk management responsibilities.

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