Alex Ma
About Alex Ma
Alex Ma serves as the Manager of Digital Strategy and Media Operations at The Economist, where he has successfully delivered media campaigns in collaboration with Google and Twitter. He has extensive experience in digital marketing and strategy across various regions, including Greater China, Southeast Asia, and India.
Work at The Economist
Alex Ma currently serves as the Manager of Digital Strategy and Media Operations at The Economist, a position he has held since 2023 in Hong Kong. In this role, he has successfully delivered media campaigns in collaboration with Google and Twitter Inc., achieving significant campaign reach that exceeded the company's expectations. He has played a key role in increasing media sales revenue in India and building new brand partnerships. Prior to this position, he worked as a Digital Strategist for the Asia Pacific Region at The Economist from 2020 to 2023.
Education and Expertise
Alex Ma earned his Bachelor’s Degree from the University of Wisconsin-Madison, where he studied from 2015 to 2018. His educational background has provided him with a solid foundation in digital marketing and strategy. His expertise includes managing digital media operations and executing successful marketing campaigns across various platforms.
Previous Work Experience
Before his current role at The Economist, Alex Ma held several positions that contributed to his professional development. He worked as a Digital Marketing Fellow at Bully Pulpit Interactive in 2018 for four months and served as a Research Intern at Shapiro+Raj in 2017 for two months. Additionally, he has experience in marketing roles at Alive Wellness HK and Lumicell, as well as serving as an Account Manager for the UW-Madison Advertising Club.
Regional Collaboration and Strategy
In his current role, Alex Ma collaborates with editorial and sales leads to enhance regional exposure in the Greater China region, Southeast Asia, and India. His strategic efforts focus on expanding The Economist's reach and influence in these markets, leveraging his background in digital strategy and media operations.