Amandeep Singh
About Amandeep Singh
Amandeep Singh is a professional specializing in Customer Insights and Database Management at The Economist since 2016. He has a background in marketing operations and holds a Bachelor's degree in Commerce and an MBA in Marketing.
Current Role at The Economist
Amandeep Singh has been working at The Economist since 2016 in the role of Customer Insights and Database Management. Over the course of eight years, he has contributed to the organization from its London office. His responsibilities include compiling and analyzing data to support direct marketing campaigns, enhancing their effectiveness. He plays a key role in integrating Salesforce with various external systems, which streamlines marketing operations.
Previous Experience at Cvent
Before joining The Economist, Amandeep Singh worked at Cvent as a Senior Associate in Marketing Operations from 2012 to 2016. During his four years at the company, located in Tysons Corner, Virginia, he focused on optimizing marketing processes and improving operational efficiency. His experience at Cvent provided him with valuable insights into marketing automation and data management.
Internship at Pepsi - Varun Beverages Morocco
Amandeep Singh completed a one-month internship at Pepsi - Varun Beverages Morocco in 2011. This experience took place in Bouskoura, Casablanca-Settat, Morocco. The internship provided him with early exposure to the beverage industry and practical insights into customer insights and database management.
Educational Background
Amandeep Singh holds a Bachelor of Commerce degree from Delhi University, which he completed from 2006 to 2009. He furthered his education by obtaining a Master of Business Administration with a focus on Marketing from the University School of Law and Legal Studies at Guru Gobind Singh Indraprastha University, New Delhi, from 2010 to 2012. His academic background has equipped him with a strong foundation in commerce and marketing principles.
Expertise in Marketing Automation
Amandeep Singh has developed expertise in optimizing and enhancing the performance of marketing automation tools, specifically Eloqua and Salesforce. His role involves data maintenance tasks aimed at improving the quality and value of the company's database. He is also responsible for reporting on the performance of various marketing campaigns, including emails, newsletters, and site engagement metrics.