Andrea Forlanelli
About Andrea Forlanelli
Andrea Forlanelli is a Global Ad Partnerships Manager at The Economist Group, where he has worked since 2019. He has a background in media planning and account management, with previous roles at MediaCom, PHD, and MEC, and has successfully increased ad revenue for Economist Radio significantly.
Work at The Economist
Currently, Andrea Forlanelli serves as the Global Ad Partnerships Manager at The Economist Group, a position held since 2019. In this role, she is responsible for the end-to-end management of ad production, ensuring adherence to editorial guidelines, and overseeing marketing documents. Forlanelli plays a crucial role in campaign delivery updates and reporting. She collaborates closely with The Economist’s Editorial team to identify and translate new editorial opportunities into commercial opportunities for brands. Additionally, she assists sales teams across North America, EMEA, and APAC in pitching and onboarding agencies and clients for brand campaigns.
Previous Experience in Advertising
Before joining The Economist, Andrea Forlanelli gained extensive experience in the advertising industry. She worked at MediaCom as a Media Planner for eight months in 2016 in Milan, Italy. Following this, she held the position of Global Account Executive at PHD, managing accounts for HSBC from 2018 to 2019 and for SC Johnson from 2016 to 2018, both in London, United Kingdom. Additionally, she completed an internship as an Account Executive Assistant at Avrett Free Ginsberg in New York City in 2012 and worked as a Trainee Media Planner at MEC in Milan from 2015 to 2016.
Achievements in Ad Revenue Growth
During her tenure at The Economist, Andrea Forlanelli successfully managed to grow the Economist Radio ad revenue from £900,000 to £5.2 million in partnership with Acast between 2019 and 2022. This significant increase demonstrates her ability to drive revenue growth through strategic partnerships and effective campaign management.
Education and Expertise
Andrea Forlanelli studied at Università Cattolica del Sacro Cuore, where she achieved a Laurea Triennale in Esperto Linguistico d'Impresa from 2006 to 2011. She furthered her education by obtaining a Laurea Magistrale in Management Internazionale from the same institution from 2011 to 2014. Her academic background provides her with a strong foundation in international management and linguistic expertise, which supports her work in global advertising partnerships.