Anna Summers
About Anna Summers
Anna Summers serves as the Director of Global Audience Conversion at The Economist, where she has worked for 25 years. With a background in marketing and events, she specializes in subscription marketing and has over two decades of experience in audience conversion strategies.
Work at The Economist
Anna Summers has served as the Director of Global Audience Conversion at The Economist since 1999. In this role, she focuses on subscription marketing strategies aimed at enhancing audience engagement on a global scale. Her extensive experience in audience conversion has contributed to the publication's efforts to attract and retain subscribers. Based in London, she has played a key role in implementing initiatives that drive audience growth and conversion.
Previous Experience at Zoological Society of London
Before joining The Economist, Anna Summers worked at the Zoological Society of London (ZSL) as a Marketing & Events Executive from 1997 to 1999. During her two-year tenure, she was involved in marketing initiatives and event planning, contributing to the organization's outreach and engagement efforts. This early experience laid the foundation for her future career in audience conversion and marketing.
Education and Expertise
Anna Summers studied at the University of California, Berkeley, where she focused on Ethnic Studies for one year from 1994 to 1995. She also holds a Bachelor of Arts degree in American & Canadian Studies from the University of Birmingham, which she completed from 1992 to 1996. Her educational background supports her expertise in audience conversion strategies, particularly in subscription marketing for diverse global audiences.
Background
Anna Summers has over two decades of experience in audience conversion strategies. Her career has been marked by a commitment to enhancing audience engagement through effective marketing techniques. Based in London, she has developed a deep understanding of global audience dynamics, which informs her approach to subscription marketing at The Economist.