Aparna Sharma
About Aparna Sharma
Aparna Sharma is a marketing professional specializing in global events at The Economist since 2021, based in Gurugram, India. She holds an MBA in Marketing and has over six years of experience in digital marketing, with expertise in marketing automation tools and various digital strategies.
Work at The Economist
Aparna Sharma has been employed at The Economist since 2021, serving in the role of Marketing - Global Events. Based in Gurugram, Haryana, India, she has contributed to the organization for three years. Her responsibilities include developing and executing marketing strategies for global events, leveraging her expertise in digital marketing to enhance the company's outreach and engagement.
Education and Expertise
Aparna Sharma holds a Master of Business Administration (M.B.A.) in Marketing from Indira Gandhi National Open University, which she completed from 2017 to 2019. She also earned a Bachelor of Technology (BTech) in Electrical and Electronics Engineering from Gautam Buddha University, graduating in 2010. Her educational background supports her specialization in marketing automation tools, including Eloqua, and her proficiency in various digital marketing strategies.
Background
Aparna Sharma's educational journey began at Meerut Public School, where she completed her 12th grade in Science in 2004. She transitioned into the professional realm with a role at FIS - Fidelity Information Services as a Team Member from 2013 to 2014. Subsequently, she worked at Paras Healthcare Pvt. Ltd. as a Deputy Manager for five years, from 2016 to 2021, before joining The Economist.
Achievements in Digital Marketing
With over six years of experience in digital marketing, Aparna Sharma has developed a strong focus on SEO, email marketing, social media optimization (SMO), and Google AdWords. She is recognized for her ability to conceptualize and implement innovative digital marketing initiatives that enhance market impact and drive expansion. Her expertise in marketing automation tools has been instrumental in refining digital marketing strategies.