Arianna Hatchett
About Arianna Hatchett
Arianna Hatchett serves as the Senior Marketing Brand Partnerships Manager at The Economist, where she oversees global brand partnership projects and acquisition marketing for B2B subscriptions. With a background in marketing across various roles at The Economist and experience in human resources internships, she brings a diverse skill set to her current position in London.
Current Role at The Economist
Arianna Hatchett serves as the Senior Marketing Brand Partnerships Manager at The Economist, a position she has held since 2022 in London, England. In this role, she oversees global brand partnership-related projects, excluding Asia, focusing on strategy, planning, execution, and measurement of global campaigns. Her responsibilities include providing marketing support for Economist Syndication & Licensing and managing acquisition marketing for B2B subscriptions through various channels such as paid podcast advertising, out-of-home media, and events.
Previous Experience at The Economist
Arianna Hatchett has a significant history with The Economist, where she worked in various marketing roles from 2014 to 2022. She began as a Marketing Executive for Latin America, then became a Leadership Development Associate. Following this, she served as a Senior Marketing Associate for Latin America & North America from 2015 to 2020, and later as Marketing Manager for Paid Search from 2020 to 2022. Throughout her tenure, she managed channels such as Paid Search, Display retargeting, and Affiliate marketing.
Education and Qualifications
Arianna Hatchett holds a Master of Science (MSc) in International Strategy & Diplomacy from The London School of Economics and Political Science (LSE), which she completed from 2020 to 2021. She also earned a Bachelor of Arts (B.A.) in Political Science and Hispanic Studies from Rice University between 2008 and 2012. Additionally, she studied Spanish Studies at Universidad Nebrija in 2010. Her foundational education includes participation in the Global Languages and Cultures Learning Center Program at Colts Neck High School from 2004 to 2008.
Internship Experience
Before her extensive career in marketing, Arianna Hatchett gained valuable experience through internships. She interned at Bracewell & Giuliani LLP in both the Diversity Division and the Inclusion Department in 2010 and 2011, respectively. Additionally, she worked as a Marketing and Communications Specialist at Rice University during the summer of 2012. She also served as a Research Associate for the Latin America Initiative at the James A. Baker III Institute for Public Policy from 2012 to 2013.
Professional Affiliations
In March 2023, Arianna Hatchett became a Client Advisory Board Member for a global student loyalty network. This role reflects her commitment to professional development and engagement within the marketing and education sectors.