Arunkumar Kota
About Arunkumar Kota
Arunkumar Kota is a Salesforce Marketing Cloud Developer currently employed at The Economist in London. He has a background in software engineering with previous roles at Concentrix, LTI, C-Edge Technologies, and R Systems, and holds a Bachelor's degree in Information Technology and a Master's degree in Artificial Intelligence.
Work at The Economist
Currently, Arunkumar Kota serves as a Salesforce Marketing Cloud Developer at The Economist, a position he has held since 2022. He works in London, England, United Kingdom. In this role, he applies his expertise in Salesforce Marketing Cloud to enhance marketing strategies and improve customer engagement through personalized communications.
Previous Experience in Software Engineering
Before joining The Economist, Arunkumar Kota held several positions in software engineering. He worked as a Senior Software Engineer at Concentrix from 2017 to 2020 in Bangalore, India, where he contributed for three years. Prior to that, he was a Senior Software Engineer at LTI - Larsen & Toubro Infotech for 11 months in Chennai, Tamil Nadu, India, from 2016 to 2017. His career began at C-Edge Technologies Limited as an Associate Software Engineer from 2015 to 2016 in Mumbai, Maharashtra, India.
Education and Expertise
Arunkumar Kota holds a Bachelor's degree in Information Technology from JNTU Anantapur, where he studied from 2008 to 2012. He further advanced his education by obtaining a Master's degree in Artificial Intelligence from Liverpool John Moores University, completing the program in 2021. His academic background supports his extensive expertise in Salesforce Marketing Cloud, particularly in areas such as AMP Script, Enhanced FTP management, and data imports.
Technical Skills in Salesforce Marketing Cloud
Arunkumar Kota possesses strong technical skills in Salesforce Marketing Cloud. He is proficient in utilizing AMP Script for developing personalized emails and landing pages. He has experience in managing Enhanced FTP and Data Imports, as well as generating email tracking reports using data views. Additionally, he demonstrates proficiency in creating complex journeys using Journey Builder and integrating Salesforce Marketing Cloud with Salesforce CRM for marketing purposes.