Connie Man
About Connie Man
Connie Man serves as the Head of Customer Retention at The Economist, where she has worked since 2017. She oversees global retention strategies and manages teams in London, New York, and Hong Kong.
Work at The Economist
Connie Man has been serving as the Head of Customer Retention at The Economist since 2017. In this role, she is responsible for overseeing the global retention strategy, which aims to increase retention rates and lifetime value while minimizing churn. She manages retention teams across major global cities, including London, New York, and Hong Kong. Prior to her current position, she worked as the Marketing Manager for Customer Retention (EMEA) at The Economist from 2015 to 2016.
Previous Experience in Marketing
Before joining The Economist, Connie Man held several marketing positions. She worked as the Head of Circulation Marketing at Haymarket Publishing from 2004 to 2010, where she focused on circulation strategies. Following this, she served as the Head of Circulation Marketing at Emap from 2010 to 2014. Earlier in her career, she was a Marketing Manager at The Profile Group (UK) Ltd from 2000 to 2002.
Customer Retention Strategies
In her current role, Connie Man is responsible for improving the performance of auto-renewal payments and the global renewal series. She manages the retention marketing budget and forecasting process to achieve maximum return on investment (ROI). Additionally, she collaborates with the subscription bureau (ABS) to ensure that service agreement levels are met and maintains relationships with marketing agencies to ensure all communications align with brand standards.
Management of Global Teams
Connie Man manages retention teams located in three major global cities: London, New York, and Hong Kong. This role requires her to coordinate efforts across diverse markets to implement effective retention strategies. Her leadership in these locations is crucial for executing the global retention strategy and achieving the organization's objectives.