Dhiren Patel
About Dhiren Patel
Dhiren Patel serves as the Head of Owned Audience at The Economist, a position he has held since 2022. With a background in marketing and communications, he has previously worked at Smiths Medical and Incisive Media, and he actively contributes to the Data and Marketing Association.
Current Role at The Economist
Dhiren Patel serves as the Head of Owned Audience at The Economist, a position he has held since 2022. In this role, he focuses on developing and managing the organization's owned audience strategies, enhancing engagement and retention among readers. His experience in marketing and audience management contributes to the publication's efforts in optimizing its reach and impact.
Previous Experience at The Economist
Prior to his current role, Dhiren Patel worked at The Economist in various marketing positions. He was the Senior Marketing Manager for Product Marketing from 2021 to 2022 and held the role of Senior Marketing Manager for Paid Marketing from 2019 to 2021. Additionally, he served as Marketing Manager, specializing in digital marketing, from 2016 to 2019. His extensive tenure at The Economist has equipped him with a deep understanding of the publication's marketing strategies.
Career Background in Marketing
Dhiren Patel has a diverse background in marketing, having worked at Incisive Media as a Senior Marketing Executive from 2012 to 2015 and again from 2015 to 2016 in different capacities. His experience spans various aspects of marketing, including communications and engagement, which has contributed to his expertise in audience development and marketing strategies.
Educational Qualifications
Dhiren Patel earned a Bachelor of Engineering (Honours) in Materials Engineering with Management Studies from Loughborough University, where he studied from 2003 to 2007. He also obtained a Level 6 Diploma in Marketing from Goldcrest Academy between 2010 and 2012. His educational background provides a solid foundation for his career in marketing and engineering.
Professional Involvement and Interests
Dhiren Patel is an active committee member of the Data and Marketing Association (DMA), where he contributes to the development of industry standards and practices. In addition to his professional commitments, he has a passion for culinary arts, focusing on creating healthy and visually appealing dishes.