Drishti Manak
About Drishti Manak
Drishti Manak is a marketing professional currently working at The Economist in Gurugram, Haryana, India, where she has been responsible for strategy planning and execution of marketing campaigns since 2021. She has a background in marketing with previous roles at TO THE NEW and Blue Digital, and holds both a Bachelor of Business Administration and a Master of Business Administration from Jagan Institute of Management Studies.
Work at The Economist
Drishti Manak has been employed at The Economist since 2021, holding the position of Marketing - Global Events. In this role, she is responsible for strategy planning and execution of marketing campaigns. Her work is based in Gurugram, Haryana, India, where she has contributed to the organization for three years. Drishti's focus includes managing key stakeholder relationships and enhancing brand identity through effective marketing strategies.
Previous Experience in Marketing
Before joining The Economist, Drishti Manak worked at TO THE NEW, where she held two positions. She served as a Senior Marketing Executive from 2019 to 2021, following her role as a Marketing Executive from 2018 to 2019. Her experience at TO THE NEW provided her with a solid foundation in marketing practices. Additionally, she completed a digital marketing internship at Blue Digital in 2017, which lasted for two months.
Education and Expertise
Drishti Manak earned her Bachelor of Business Administration (BBA) from Jagan Institute of Management Studies (JIMS) between 2013 and 2016. She furthered her education by obtaining a Master of Business Administration (MBA) with a specialization in Marketing from the same institution from 2016 to 2018. Her academic background equips her with the knowledge and skills necessary for her marketing career.
Marketing Specialization
Drishti Manak specializes in managing key stakeholder relationships and executing marketing campaigns. She employs a 360-degree marketing approach, which allows her to create relevant opportunities for brands across various categories in the digital space. Her expertise focuses on building community and brand identity, which are essential aspects of effective marketing.