Ekaterina Barkova
About Ekaterina Barkova
Ekaterina Barkova is a Global Program Manager at The Economist, where she has worked since 2014, managing integrated marketing programs for advertising clients in the EMEA region. She has a background in marketing and project coordination, with previous roles at Kitcatt Nohr and Wunderman.
Work at The Economist
Ekaterina Barkova has served as Global Program Manager at The Economist since 2014. In this role, she manages integrated marketing programs tailored for advertising clients within the EMEA region. Her responsibilities include leading cross-functional teams, ensuring that client focus and program goals align with best practices. She collaborates with various stakeholders, including sales, content solutions, digital operations, and strategy teams, to drive effective program execution.
Previous Experience
Before joining The Economist, Ekaterina Barkova worked at Kitcatt Nohr as a Senior Account Manager from 2011 to 2014. In this position, she managed client accounts and contributed to marketing strategies. Prior to that, she was employed at Wunderman as Euro Project Coordinator from 2007 to 2010, where she coordinated projects across Europe. Her experience spans over a decade in the marketing and advertising sectors.
Education and Expertise
Ekaterina Barkova holds a Master of Arts in Marketing from Kingston University, which she completed in 2006. This educational background has equipped her with the skills necessary for her role in managing marketing programs and driving client revenue. Her expertise lies in program execution, performance management, and process improvement within marketing initiatives.
Professional Responsibilities
In her current role, Ekaterina Barkova is responsible for setting up workflows and improving processes for marketing programs. She is accountable for driving client revenue through effective program execution and performance management. Her leadership in managing integrated marketing programs ensures that client needs are met and that projects are delivered according to established best practices.