Graeme Lindsay
About Graeme Lindsay
Graeme Lindsay serves as the Vice President of Global Marketing Operations at The Economist, where he has implemented advanced marketing strategies and technologies since 2022. He has a diverse background in marketing operations, having held leadership roles at various organizations, including Moneysupermarket Group and Microsoft.
Current Role at The Economist
Graeme Lindsay serves as the Vice President of Global Marketing Operations at The Economist since 2022. In this role, he has implemented various strategies to enhance marketing effectiveness. He has introduced SMS and Push messaging capabilities, ensuring that communications reach customers through their preferred channels. Lindsay has also led the development of a consolidated MarTech stack to streamline brand-led and group communications, contributing to the organization's overall marketing strategy.
Previous Experience at Moneysupermarket Group
Before joining The Economist, Graeme Lindsay worked at Moneysupermarket Group from 2016 to 2021. He held two positions during his tenure: Head of CRM Operations for four years and Group Head of Marketing Technology and Operations for one year. His work focused on enhancing marketing technology and operations, contributing to the company's overall marketing effectiveness.
Background in Operations Management
Graeme Lindsay has extensive experience in operations management, having worked in various roles prior to his current position. He served as Operations Director at SCi Sales Group for four months in 2012 and held the same title at Slipstream Global from 2010 to 2012. Additionally, he worked as Operations Manager for the UK CRM Group at Microsoft from 2012 to 2016. His background in operations has equipped him with the skills to drive marketing initiatives effectively.
Educational Background
Graeme Lindsay's educational journey includes studies at Solent University from 1995 to 1998, where he completed a three-year program. Prior to that, he attended Reading College from 1993 to 1995 for two years and Maiden Erlegh School from 1988 to 1993 for five years. His educational background has provided a foundation for his career in marketing and operations.
Innovations in Marketing at The Economist
At The Economist, Graeme Lindsay has adopted AI and machine learning techniques to personalize marketing efforts. He has led the implementation of propensity-driven, personalized content recommendations aimed at increasing user engagement. Additionally, he has automated social audiences by leveraging omni-channel insights to enhance top-of-funnel marketing efforts. His contributions have significantly impacted the organization's marketing operations.