Helen Devine (She/Her)
About Helen Devine (She/Her)
Helen Devine is a UX Research Lead at The Economist, where she has worked since 2022. With a diverse background in UX research and customer insight, she has held various roles across multiple organizations, including Asda, The Guardian, and Lloyds Banking Group.
Current Role at The Economist
Helen Devine serves as the UX Research Lead at The Economist, a position she has held since 2022. In this role, she focuses on understanding user needs and enhancing the overall user experience. Her responsibilities include conducting research to inform design decisions and improve product offerings.
Previous Experience at Asda
Helen Devine has held multiple roles at Asda, including Senior Manager for Voice of the Customer from 2016 to 2017, Head of Marketing Insight in 2017, and Head of Insight and Reporting from 2014 to 2016. Her tenure at Asda spanned several years, where she contributed to customer insights and marketing strategies, enhancing customer engagement.
Experience in UX Research
Helen has extensive experience in UX research, having worked as a Senior UX Researcher at The Guardian from 2021 to 2022 and at Shelter UK from 2020 to 2021. Her roles involved synthesizing data to identify user needs and inform design processes, showcasing her ability to drive impactful actions through research.
Volunteer Work with Refugee Council
From 2018 to 2020, Helen volunteered with the Refugee Council in Leeds, United Kingdom. This experience allowed her to engage with diverse communities and contribute to initiatives aimed at supporting refugees, reflecting her commitment to social causes.
Educational Background
Helen Devine studied at the University of Liverpool, where she earned a BA Hons in Psychology and Sociology from 1997 to 2000. This educational background provided her with a strong foundation in understanding human behavior and social dynamics, which informs her work in UX research.