Helen Si
About Helen Si
Helen Si is a Marketing Executive specializing in Global Digital Acquisitions at The Economist, where she has worked since 2017. Her previous experience includes roles in various companies, including Forward3d and The Net-a-porter Group, where she developed her skills in digital marketing and retail operations.
Current Role at The Economist
Helen Si serves as the Marketing Executive for Global Digital Acquisitions at The Economist. She has held this position since 2017, contributing to the company's digital marketing strategies. Her role involves acquiring new digital customers and enhancing the overall marketing efforts of the organization. Based in London, she has been instrumental in driving digital growth for The Economist over the past seven years.
Previous Experience at Forward3d
Helen Si worked at Forward3d in various capacities. She started as a Trainee PPC Analyst from 2015 to 2016 for five months, where she gained foundational experience in pay-per-click advertising. Following this role, she advanced to a Junior PPC Analyst position from 2016 to 2017 for one year. During her time at Forward3d, she developed skills in digital marketing and analytics, contributing to campaign performance.
Background in Retail and Product Development
Helen Si has a diverse background in retail and product development. She worked at The Net-a-porter Group as a Junior Retail Operations Coordinator from 2013 to 2015, focusing on accessories and fashion items. Additionally, she served as a Product Development Coordinator at Brand Industries Ltd for seven months in 2010 in Israel. Her experience includes roles in various capacities at notable brands, enhancing her understanding of the retail landscape.
Early Career in Retail
Helen Si began her career in retail with positions at several well-known companies. She worked as a Sales Associate at Clarks from 2007 to 2008 and then as a Senior Sales at Jones Bootmaker from 2008 to 2012. She also held roles as a Buyer's Clerk and Buyer's Administrator at River Island and Boden, respectively, in 2011. These early experiences laid the groundwork for her future roles in marketing and product management.