Holly Cook
About Holly Cook
Holly Cook serves as the Head of Product at The Economist, where she has worked since 2021. With extensive experience in product management at BBC News and Morningstar, she focuses on customer engagement and product strategy.
Current Role at The Economist
Holly Cook serves as the Head of Product at The Economist since 2021. In this role, she leads six squads of product experts, focusing on customer needs and key results. Cook spearheaded the introduction of The Economist's app product strategy, which emphasizes customer conversion and retention. She actively collaborates with editorial and commercial stakeholders to enhance audience satisfaction and engagement.
Previous Experience at BBC News
Prior to her current position, Holly Cook worked at BBC News for several years in various roles. She served as Product Lead - Web from 2019 to 2021, and as Executive Product Manager from 2017 to 2019. Additionally, she held the position of Senior Product Manager from 2015 to 2017. Her tenure at BBC News contributed to her extensive experience in product management within the media sector.
Career at Morningstar
Holly Cook's career includes significant roles at Morningstar, where she worked from 2009 to 2015. She began as Editor of Morningstar.co.uk, then progressed to Editorial & Product Manager for the UK from 2013 to 2015, and later managed EMEA Sites for 10 months in 2015. Her work at Morningstar focused on editorial and product management across various platforms.
Educational Background
Holly Cook holds a Bachelor's Degree in Philosophy, Politics & Economics from the University of East Anglia, where she studied from 2000 to 2003. She furthered her education at SOAS University of London, earning a Master's Degree in Violence, Conflict & Development from 2003 to 2004. Her academic background supports her analytical and strategic approach in her professional roles.
Early Career and Work Experience
Holly Cook began her career with various work experiences in the media industry. She completed work experience at Capital Radio in 1997, and later at The Times in 1995 and Telegraph Media Group in 2002. Additionally, she worked as a European Markets Reporter at Standard & Poor's from 2004 to 2006 and as a Senior Market Reporter at Thomson Reuters from 2006 to 2008. These early roles laid the foundation for her career in product management and journalism.