Ibs Ajayi

Ibs Ajayi

Head Of Branded Film & Sound @ The Economist

About Ibs Ajayi

Ibs Ajayi serves as the Head of Branded Film & Sound at The Economist, where he has worked since 2020. With a background in video editing and production, he has held various roles in the industry, including positions at Technicolor Creative Services and TVC Group.

Current Role at The Economist

Ibs Ajayi serves as the Head of Branded Film & Sound at The Economist since 2020. In this role, he oversees the creation of branded video content, managing a roster of freelancers to ensure high-quality production. His responsibilities include providing costing support for proposals and managing costs throughout the delivery process. He collaborates with a larger team to promote and maintain high production and post-production standards, focusing on continuous improvement and innovation in video content.

Previous Experience in Video Editing

Before joining The Economist, Ibs Ajayi held multiple positions in video editing. He worked at Technicolor Creative Services as a Creative Video Editor from 2013 to 2016, followed by a brief tenure at Once Upon A Time Marketing in 2016. He then joined TVC Group, where he progressed from Film Editor to Senior Film Editor between 2016 and 2020. His diverse experience in video editing has contributed to his expertise in managing video production projects.

Educational Background in Graphic Design and Media

Ibs Ajayi studied at the London College of Communication, where he earned a BA Honours in Graphic Design & Media from 2004 to 2007. Additionally, he attended the University of the Arts London, focusing on Media and Arts with a specialization in Graphic Design for Communication during the same period. His educational background has provided a strong foundation for his career in video production and creative content.

Early Career and Freelance Work

Ibs Ajayi began his career in the creative industry with various roles that included freelance work. He worked as a Freelance Videographer at Voxafrica TV for four months in 2013. Earlier, he gained experience as a Runner at The Pavement in 2006. He also worked at Ericsson as a QC and Compliance Editor from 2008 to 2012, which contributed to his skill set in video production and compliance standards.

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