Jennifer Dunkerley
About Jennifer Dunkerley
Jennifer Dunkerley serves as the Global Head of Audience and Campaigns at The Economist, where she focuses on audience engagement and subscription growth. With a diverse background in editorial and social media content production for major brands, she has held various roles across prominent organizations including The Walt Disney Company, Microsoft, and Hearst Corporation.
Current Role at The Economist
Jennifer Dunkerley serves as the Global Head of Audience and Campaigns at The Economist, a position she has held since 2022. In this role, she is responsible for driving engagement and subscription growth for The Economist Group. Her focus includes developing strategies aimed at expanding the audience base and enhancing campaign effectiveness.
Previous Experience in Media and Content Production
Prior to her current role, Dunkerley held various positions in media and content production. She worked at The Walt Disney Company as the Audience Engagement Editor for Digital Platforms from 2020 to 2021. Additionally, she served as a Managing Editor and Senior Content Program Manager for Web Experiences at Microsoft from 2019 to 2020, where she was involved in impactful campaigns as Campaign Lead for Microsoft Global Good.
Freelance and Editorial Work
Dunkerley has a diverse background in freelance and editorial roles. She freelanced for BBC World Service and BBC Wales, showcasing her versatility in both print and broadcast media. She also worked as a Freelance Journalist for Express Newspapers from 2009 to 2013, and held positions at Reach plc as Lifestyle Editor from 2013 to 2019, and at Hearst Magazines UK as Health Editor from 2006 to 2009.
Educational Background and Qualifications
Jennifer Dunkerley studied at Cardiff University, where she earned a Bachelor of Arts (BA) Hons in Journalism from 2003 to 2006. She also attended Herefordshire Sixth Form College, focusing on subjects including Government and Politics, English Literature, Media, and Computer Science. Dunkerley is NCTJ qualified, with training in media law, digital analytics, SEO, digital marketing, and social media strategy. She is currently studying Digital Marketing Strategy at the University of the Arts London.