Jing Zhang
About Jing Zhang
Jing Zhang is a Senior Marketing Manager at The Economist, currently based in Shanghai, China. With a background in marketing and international management, she has held various roles within the company since 2015, contributing to branding, data analysis, and strategic planning.
Current Role as Senior Marketing Manager
Jing Zhang serves as a Senior Marketing Manager at The Economist, a position she has held since 2020 in Shanghai, China. In this role, she is responsible for overseeing marketing strategies and initiatives that enhance the brand's presence in the market. Her responsibilities include engaging in data analysis to assess marketing goals, focusing on return on investment (ROI) and key performance indicators (KPIs). Zhang actively identifies new marketing opportunities with potential partners to maximize mutual benefits.
Previous Experience at The Economist
Jing Zhang has a notable history with The Economist, having worked in various capacities since 2015. She began as a Circulation Assistant and Marketing Executive in Hong Kong, where she worked for two years. Following this, she transitioned to Shanghai, serving as Marketing Manager from 2017 to 2020. During her tenure, she contributed to strategic planning and project management for marketing and product enhancement activities.
Consulting Experience at Silk Road Associates
In 2015, Jing Zhang worked as a Consultant for Silk Road Associates, participating in a CEMS Business Project. This role lasted for three months and took place in Hong Kong. Her involvement in this project provided her with valuable consulting experience, contributing to her overall expertise in marketing and business strategy.
Educational Background in International Management
Jing Zhang has an extensive educational background in international management. She earned a Master of Science (MSc) in International Management from Aalto University in 2014. Additionally, she studied at CEMS - The Global Alliance in Management Education and The Hong Kong University of Science and Technology, achieving another MSc in International Management from 2014 to 2015. Earlier, she obtained a Bachelor of Business Administration (B.B.A.) in International Finance from SolBridge International School of Business, completing her degree in 2014.
Expertise in Marketing and Event Management
Jing Zhang possesses expertise in organizing and providing on-site support for offline branding and marketing events. Her skills extend to strategic planning and project management, where she focuses on enhancing marketing efforts and product offerings. Zhang's ability to engage in data analysis allows her to assess marketing goals effectively, ensuring alignment with the company's objectives.