Joanna Alexandre
About Joanna Alexandre
Joanna Alexandre serves as the Syndication and Licensing Director at The Economist, where she has worked since 2013. She has a background in English Literature and marketing, with extensive experience in licensing and syndication within the media industry.
Work at The Economist
Joanna Alexandre has served as the Syndication and Licensing Director at The Economist since 2013. In this role, she has been instrumental in expanding the company's syndication and licensing operations on a global scale. She has negotiated high-value licensing agreements with international media outlets, contributing to the growth of content distribution. Additionally, Alexandre has implemented innovative licensing models that have enhanced revenue streams for the organization.
Previous Experience in Licensing
Before joining The Economist, Joanna Alexandre worked at Immediate Media Co as Head of Licensing & Syndication from 2010 to 2013. Prior to that, she held the position of Licensing Manager at BBC Magazines from 2007 to 2010. Her career at BBC Magazines began as an Assistant Sales Executive, a role she occupied from 2001 to 2007. This extensive experience in licensing has equipped her with a strong foundation in media rights management.
Education and Expertise
Joanna Alexandre studied English Literature at Newcastle University, where she achieved a 2:1 degree from 1994 to 1997. She furthered her education by obtaining an Advanced Certificate in Marketing from CIM | The Chartered Institute of Marketing, completing the program in 2000. More recently, she participated in The Marketing Leadership Masterclass from 2022 to 2023. Her educational background supports her expertise in international media rights management.
Strategic Partnerships and Innovations
In her role at The Economist, Joanna Alexandre has developed strategic partnerships that have significantly increased content distribution. Her efforts in negotiating licensing agreements and implementing innovative models have played a crucial role in enhancing the organization’s revenue streams. Alexandre's work reflects her commitment to advancing The Economist's presence in the global media landscape.