Joseph Jones
About Joseph Jones
Joseph Jones serves as the Head of Custom Content for APAC at The Economist, where he has worked since 2021. With over 14 years of experience in content creation and strategy, he has held various roles in notable organizations, contributing to several prominent publications.
Work at The Economist
Joseph Jones currently serves as the Head of Custom Content for the Asia-Pacific (APAC) region at The Economist, a position he has held since 2021. In this role, he leads EI Studios, the custom content division of Economist Impact, where he focuses on delivering creative marketing solutions tailored for clients in the APAC region. Prior to this position, he worked as the Managing Editor of Branded Content at The Economist from 2019 to 2021, also based in Singapore.
Previous Experience in Content Marketing
Before joining The Economist, Joseph Jones worked at Exness as the Head of Content Marketing from 2017 to 2019 while based in Cyprus. He also held the position of Director of Content Strategy at John Brown Novus from 2015 to 2017 in Singapore. His earlier roles include Managing Editor at John Brown Novus from 2010 to 2015 and Contributor at HuffPost from 2011 to 2015.
Educational Background
Joseph Jones studied at the University of Leeds, where he earned a Bachelor of Arts (B.A.) degree in International Studies from 2000 to 2003. His education provided a foundation for his extensive career in content creation and strategy.
Contributions to the Marketing Industry
Joseph Jones has contributed to Marketing-Interactive, a platform recognized for its insights into the marketing industry. His work has also been featured in various prominent publications, including the Economist Intelligence Unit, China Daily, FHM, HQ Asia, and Bloomberg, highlighting his influence within the field.
Experience in the APAC Region
With over 14 years of experience in the APAC region, Joseph Jones specializes in content creation and strategy for both multinationals and small to medium-sized enterprises (SMEs). His extensive background in the industry has equipped him with the skills necessary to navigate diverse marketing landscapes.