Jusnita Chang Jacob
About Jusnita Chang Jacob
Jusnita Chang Jacob is a Senior Business Development Manager at The Economist, specializing in Integrated Media Sales for Malaysia and Indonesia. With over 10 years of experience in marketing communications and sales, she has held various roles in business development and brand management across multiple organizations.
Current Role as Senior Business Development Manager
Jusnita Chang Jacob serves as the Senior Business Development Manager for Integrated Media Sales in Malaysia and Indonesia at The Economist. She has held this position since 2019, operating from Kuala Lumpur, Malaysia. In this role, she is responsible for driving business growth and developing integrated media sales strategies tailored to the Southeast Asian market.
Previous Experience at The Economist
Jusnita Chang Jacob has a substantial history with The Economist, having worked in various capacities. She was the Business Development Manager for Thought Leadership Research & Content Solutions from 2015 to 2018 in Singapore. Following this, she served as the Senior Marketing Manager for Content Solutions in Asia from 2018 to 2019. Her roles involved leading marketing initiatives and developing content solutions aimed at enhancing client engagement and brand visibility.
Education and Academic Background
Jusnita Chang Jacob completed her Bachelor's degree in Communication at Universiti Sains Malaysia, where she studied from 2004 to 2011. She furthered her education at Taylor's University, although specific details regarding her studies there are not provided. Her academic background supports her extensive career in marketing communications and business development.
Experience in Banking and Financial Analysis
Prior to her tenure at The Economist, Jusnita Chang Jacob worked as an Analyst at Bank Negara Malaysia from 2012 to 2015. This role provided her with foundational experience in financial analysis, contributing to her overall expertise in the marketing and communications sector.
Expertise in Marketing Communications
Jusnita Chang Jacob has over 10 years of experience in the marketing communications and sales industry. Her career includes roles in both creative advertising agencies and client-side brand management. She has led APAC marketing initiatives focused on thought leadership research and content programs, showcasing her ability to integrate strategic marketing with business development.