Karen Wong
About Karen Wong
Karen Wong serves as Advertising & Digital Operations Support for APAC at The Economist, where she has worked since 2019. She holds a Bachelor of Business Administration from City University of Hong Kong and has previous experience in event management and public relations.
Work at The Economist
Karen Wong has been employed at The Economist since 2019, serving as Advertising & Digital Operations Support for the Asia-Pacific (APAC) region. In this role, she leads the APAC ad-servicing team, ensuring timely support on creative specifications and reporting. Wong conducts weekly calls with strategists to discuss campaign delivery and optimization requests. She has also shared insights gained from exploring new systems and platforms, including Permutive, Salesforce, and MOAT. Additionally, she provides training sessions on online campaign workflow and booking systems to new members of the APAC digital team.
Education and Expertise
Karen Wong earned her Bachelor of Business Administration (BBA) degree in Information Management from City University of Hong Kong. Her studies spanned from 2015 to 2019, equipping her with knowledge and skills relevant to her current role in advertising and digital operations. Wong's educational background supports her expertise in managing digital campaigns and operations within the advertising sector.
Background
Prior to her current position, Karen Wong gained diverse experience in various roles. She worked as an Executive and Event Management Trainee at City University of Hong Kong from 2017 to 2018. Additionally, she held a part-time position as a Sales Associate at Hong Kong Disneyland for two months in 2016. In 2018, she completed a six-month internship in Public Relations at GHC Asia. These roles contributed to her professional development and understanding of different aspects of business operations.
Achievements
In her role at The Economist, Karen Wong has made significant contributions to the APAC digital operations team. She has led initiatives to enhance campaign delivery and optimization processes. Wong's efforts in providing training sessions for new joiners have helped streamline the onboarding process and improve team efficiency. Her leadership in ad-servicing and collaboration with strategists has been pivotal in ensuring successful campaign execution.