Katerina Zacharakopoulou
About Katerina Zacharakopoulou
Katerina Zacharakopoulou is a Business Development and Marketing Manager at The Economist Events, where she has worked since 2014. She has a strong background in marketing communications and event management, with previous roles at Epikinonia S.A. and a solid educational foundation in business and marketing.
Current Role at The Economist Events
Katerina Zacharakopoulou serves as the Business Development & Marketing Manager at The Economist Events, focusing on Greece, Cyprus, Malta, and South East Europe. She has held this position since 2014, accumulating ten years of experience in this role. Her responsibilities include developing and executing marketing strategies that align with corporate branding guidelines for both physical and virtual events. She also manages event budgets and ensures financial adherence throughout the project lifecycle.
Previous Experience at The Economist Events
Prior to her current role, Katerina worked at The Economist Events as a Marketing Communications Consultant from 2013 to 2014. During her ten-month tenure in Athens, Greece, she contributed to marketing efforts for the organization in the same geographical regions she currently oversees. This experience laid the foundation for her subsequent advancement within the company.
Experience at Epikinonia S.A.
Katerina Zacharakopoulou worked at Epikinonia S.A. from 2008 to 2013. She began as an Account Executive for three years before transitioning to the role of Account Manager, where she served for two years. Her experience in account management contributed to her skills in client relations and project execution, which she later applied in her roles at The Economist Events.
Educational Background
Katerina holds a Master of Business Administration (M.B.A.) from ALBA Graduate Business School, where she studied from 2016 to 2018. She also earned a Master of Science (MSc) in Marketing & Communication from Athens University of Economics and Business, completing her studies from 2010 to 2012. Additionally, she obtained a Bachelor of Science (BSc) in Pedagogical Psychology from Ethnikon kai Kapodistriakon Panepistimion Athinon, which she attended from 2000 to 2005. In 2014, she furthered her expertise by completing a Professional Diploma in Digital Marketing at ALBA Graduate Business School.
Key Responsibilities and Skills
In her current role, Katerina has developed and executed comprehensive marketing strategies that align with corporate ethics and branding guidelines. She has led the execution of live virtual events, integrating various components to enhance participant experience. Katerina has also played a key role in negotiating and securing sponsorships by conducting value assessments. Her responsibilities include managing social media channels to enhance engagement and providing metrics analysis to align social media performance with business goals.