Kevin Young
About Kevin Young
Kevin Young is the Head of Audience at The Economist, where he focuses on enhancing the publication's digital presence. He has extensive experience in journalism and social media, having previously worked at notable organizations including BBC News and Bloomberg.
Current Role at The Economist
Kevin Young serves as the Head of Audience at The Economist, a position he has held since 2020. In this role, he is responsible for overseeing editorial strategies related to social media output, newsletters, push alerts, and search engine optimization (SEO). Young focuses on enhancing The Economist's presence across new digital platforms and exploring various digital opportunities to engage audiences effectively.
Previous Experience in Journalism
Before joining The Economist, Kevin Young had an extensive career in journalism. He worked at BBC News as a Senior Broadcast Journalist from 2006 to 2015, where he contributed to various news segments. Prior to that, he was a Senior Press Officer at BBC Worldwide from 2000 to 2006. His career began at Metro Networks, where he served as a Broadcast Journalist from 1997 to 2000 in London.
Social Media Leadership at Bloomberg
Kevin Young worked at Bloomberg as a Senior Social Media Editor from 2015 to 2019. In this role, he led initiatives that enhanced Bloomberg's social media strategies. His expertise in social media management contributed to the development of effective communication channels during his tenure.
Education and Academic Background
Kevin Young studied Journalism at Edinburgh Napier University, where he earned a Bachelor's degree from 1993 to 1996. He also attended Kelso High School from 1987 to 1993, which laid the foundation for his career in journalism and media.
Awards and Recognitions
Under Kevin Young's leadership, his team at The Economist was shortlisted for the Social Media Team of the Year at The Drum Online Media Awards in 2020, 2021, and 2022. Additionally, his team received high commendation for Best Use of Social Media in May 2021 and won the award for Best Use of Social Media at the International News Media Association’s Global Media Awards in June 2021.