Laurel West
About Laurel West
Laurel West serves as the Managing Director of Content Solutions & Events for Asia at The Economist, where she leads an editorial team and manages client relations. With extensive experience at The Economist Intelligence Unit, she has developed communication programs for various organizations, including Fortune 500 companies and governments.
Current Role at The Economist
Laurel West serves as the Managing Director of Content Solutions & Events for Asia at The Economist. She has held this position since 2017, overseeing various initiatives within the division. Her responsibilities include margin management and leading an editorial team that produces research projects utilizing methodologies such as executive surveys, econometric modeling, and benchmarking. West plays a critical role in client relations and collaborates closely with sales and marketing teams to enhance the division's offerings.
Previous Experience at The Economist Intelligence Unit
Prior to her current role, Laurel West worked at The Economist Intelligence Unit (The EIU) in various capacities. She served as the Editorial Director for Thought Leadership from 2014 to 2017, where she focused on strategic editorial initiatives. West also held the position of Director of Industry & Management Research, Asia, from 2006 to 2013, and Senior Editor of Industry & Management Research from 1992 to 2005. Her extensive experience at The EIU spans over two decades and includes significant contributions to research and editorial projects.
Education and Academic Background
Laurel West studied at Carleton University, where she earned a Bachelor of Journalism (Honours) from 1982 to 1986. This academic background provided her with a solid foundation in journalism and communication, which she has applied throughout her career in various editorial and leadership roles.
Expertise in Communication Programs
Laurel West has extensive experience in building networks and executing communication programs. She has worked with senior executives from Fortune 500 companies, emerging Asian multinationals, foundations, and government entities. Her expertise lies in developing strategies that enhance communication effectiveness and foster collaboration among diverse stakeholders.