Lauren Godfrey
About Lauren Godfrey
Lauren Godfrey is a Marketing Lead at The Economist, specializing in managing marketing activities for global events and company campaigns. She has a diverse background in public relations and marketing, having worked with notable clients such as Accenture, Google Cloud, Slack, and Janssen.
Current Role at The Economist
Lauren Godfrey serves as the Marketing Lead at The Economist, a position she has held since 2021. In this role, she is responsible for managing marketing activities for global events and company campaigns. Her expertise in marketing strategy contributes to the overall success of The Economist's initiatives.
Previous Experience in Public Relations
Lauren Godfrey has a background in public relations, having worked at several organizations in various capacities. She was a Freelance Press Officer at Cacique PR for one year from 2010 to 2011, and served as a Senior PR Account Manager at Mobas Ltd for ten months in 2014 to 2015. Additionally, she worked as a Press Officer at Quite Great Publicity from 2008 to 2009 and as a PR and Media Manager at Lumie from 2012 to 2014.
Career in Marketing and Campaign Management
In her career, Lauren has held roles that emphasize marketing and campaign management. She was a Campaign Manager at Wrappz for one year from 2009 to 2010. Her experience includes leading marketing campaigns for high-profile clients such as Accenture, Google Cloud, Slack, and Janssen, showcasing her ability to manage significant marketing efforts.
Educational Background
Lauren Godfrey studied at The Kings School Ely from 2000 to 2008, completing her foundational education. She furthered her studies at Hills Road Sixth Form, where she developed skills that would support her career in marketing and public relations.
Skills and Tools Utilized
Lauren specializes in utilizing a diverse set of tools to enhance her marketing strategies. She employs platforms such as Salesforce, Unbounce, Basecamp, Eloqua, WordPress, Exponea, Bizzabo, Asana, and Canva. These tools aid her in executing effective marketing campaigns and managing projects efficiently.