Michael Bradshaw
About Michael Bradshaw
Michael Bradshaw is an Executive Creative Director at The Economist, specializing in interdisciplinary systems for finance, technology, and luxury brands. He has held various creative roles at notable companies including Edelman, Digitas North America, and The Wall Street Journal, and has received multiple awards for his work in creative direction.
Current Role at The Economist
Michael Bradshaw serves as the Executive Creative Director at The Economist, a position he has held since 2023. In this role, he is responsible for leading creative initiatives and strategies that align with the publication's objectives. His work involves overseeing the development of innovative content and campaigns that resonate with the audience. Based in New York, New York, he has been instrumental in shaping the creative direction of the organization.
Previous Experience in Creative Direction
Prior to his current role, Michael Bradshaw worked as a Creative Director Copy at Digitas North America from 2020 to 2023. He also held the position of Creative Director Copy at The Wall Street Journal from 2018 to 2020. His tenure at Edelman as Creative Director Copy lasted for 7 months in 2019. These roles allowed him to refine his skills in crafting compelling narratives and leading creative teams in high-pressure environments.
Background in Production and Ownership
Michael Bradshaw's career began in production, where he worked as a Production Assistant at NBCUniversal from 2007 to 2008. He later transitioned to ownership and leadership roles, founding Bradshaw & Co. in 2009, where he served as Owner, Executive Producer, and Creative Director until 2018. This experience provided him with a comprehensive understanding of the creative process from both a production and business perspective.
Educational Qualifications
Michael Bradshaw holds a Master of Fine Arts (MFA) in Creative Writing from Brooklyn College, where he studied from 2005 to 2007. He also earned a Bachelor of Arts (BA) in Communication and Media Studies from the University of Central Missouri, completing his studies there from 2002 to 2005. His academic background has equipped him with strong communication skills and a deep understanding of storytelling.
Specializations and Awards
Michael Bradshaw specializes in designing interdisciplinary systems for finance, technology, and luxury brands. He empowers teams by leveraging data, UX design, and agile problem-solving methodologies. His creative direction has been recognized with prestigious awards, including CLIO and PromaxBDA Gold awards, highlighting his impact in the field of creative marketing and direction.