Michael Cluskey
About Michael Cluskey
Michael Cluskey serves as the Head of Marketing for The Economist's Sustainability Events, where he has worked since 2021. He has extensive experience in marketing, having held various leadership roles in organizations such as EnergyNet Ltd., CRU, and Euromoney Institutional Investor.
Work at The Economist
Michael Cluskey currently serves as the Head of Marketing for Sustainability Events at The Economist, a position he has held since 2021. In this role, he has been instrumental in leading the marketing strategies for sustainability-focused events. Cluskey played a key role in the pivot to virtual events for The Economist's brand portfolios, adapting marketing strategies to suit the new format. He has also developed new industry partnerships to enhance the event offerings and standardized marketing procedures to ensure best practices across the marketing teams.
Previous Marketing Roles
Prior to his current role, Michael Cluskey held several marketing positions in various organizations. He worked as the Marketing Director at EnergyNet Ltd. for 10 months in 2014-2015. He then served as a Marketing Specialist at CRU from 2015 to 2019. Cluskey also worked as the Head of Events Marketing at Euromoney Institutional Investor for one year in 2019-2020. His earlier experience includes roles such as Head of Marketing at DMG Energy Events and Marketing Manager at Lafferty Group and Centaur Communications.
Education and Expertise
Michael Cluskey studied at Belfast High School from 1981 to 1988. He later attended the University of Bedfordshire, where he earned a BA (Hons) in Business Studies with Marketing from 1991 to 1994. His educational background has equipped him with the knowledge and skills necessary for his extensive career in marketing, particularly in the events sector.
Leadership and Team Development
In his career, Michael Cluskey has demonstrated leadership in marketing team development. He led the formation of a unified marketing team across three major global cities: London, New York, and Hong Kong. This initiative aimed to enhance collaboration and streamline marketing efforts across different regions, contributing to the overall effectiveness of marketing strategies.
Marketing Innovations and Strategies
Michael Cluskey has implemented various marketing innovations during his career. At The Economist, he introduced improved data collection points and lead generation campaigns to enhance customer engagement for events. He also established KPI reporting to ensure best practices across the event marketing teams, contributing to more effective marketing operations.