Michelle Haase
About Michelle Haase
Michelle Haase serves as the Director of Advertising for Asia Pacific and Media Sales for Japan and Korea at The Economist, where she has worked since 2019. With a background in media sales and advertising management at notable organizations, she specializes in business development and revenue growth in the Asia Pacific region.
Current Role at The Economist
Michelle Haase serves as the Director of Advertising for the Asia Pacific region and Media Sales for Japan and Korea at The Economist. She has held this position since 2019, operating out of Tokyo, Japan. In her role, she directly manages a network of representatives and agents in Japan and South Korea, focusing on enhancing business development and account management. Her responsibilities include overseeing the development of customized solutions for various sectors, including governments and multinational organizations, through Economist Impact.
Previous Experience at The Economist
Prior to her current role, Michelle Haase worked at The Economist as the Associate Director of Media Sales for North Asia from 2015 to 2018. During this period, she was based in Hong Kong and contributed to media sales strategies in the region. She briefly held the same position for five months in 2018, also in Tokyo, Japan.
Experience at The New York Times
Michelle Haase worked at The New York Times from 2010 to 2014 as the Digital Advertising Manager for the Asia Pacific region, based in Hong Kong. Following this role, she served as the Regional Advertising Manager for APAC from 2014 to 2015. Her tenure at The New York Times spanned four years, during which she focused on digital advertising strategies.
Educational Background
Michelle Haase studied at New York University, where she earned a Bachelor of Science degree in Communications from 2001 to 2005. Additionally, she pursued Intensive Chinese Studies at Beijing Language and Culture University in 2007 for 11 months, enhancing her language skills and cultural understanding.
Early Career Experience
Before her roles at The Economist and The New York Times, Michelle Haase gained experience as a Copywriter at Global Sources from 2007 to 2009 in Hong Kong. She also worked as a Media Planner at Pedone & Partners in New York, NY, from 2005 to 2006, where she developed foundational skills in media planning and strategy.